Chapter 10 in Beyond Blaxploitation, Gerald Butters and Novotny Lawrence, eds. (Wayne State Univ Press, 2016)

My chapter argues that “blaxploitation” was an really a marketing of exploitation films–long a by whites for a white audience production style–to black audiences.  Once the films became popular with black audiences, however, black viewer “taste” and (black) “market demand” were used as explanations for the appearance of this 1970s black movie cycle.

This whole scholarly collection is invested in expanding our historical and critical understanding of these films–an important endeavor as many assumptions made about black audiences, black filmmakers, and even a “black” aesthetic in this period still influence discussions of black Americans and media today.

PDF of the chapter at Academia.edu

Check out the whole volume on Amazon 

41xpoc-ldtl-_sx332_bo1204203200_

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s